Study

NYU, New York — M.A. Journalism
Belmont U., Nashville — B.S. Political Science
Ad Club, Boston — Certificate, Creative Concepts
UX Writers Collective — Certificate, UX Fundamentals (May ‘21 candidate)

 

Work

 

Senior Writer + Content Strategist, Freelance
March 2020 — Present
— Concept brand experiences and content strategies for clients and agencies, including WP BrandStudio (NYC), WITHIN (NYC), Favor the Brave (Boston), and redpepper (Nashville)
— Write bios, scripts, print/OOH lines, decks, social ads, body copy, manifestos, and more brand assets
— Write clear, conversational, and concise copy for landing pages, conversion forms, CTAs, SEO, product emails, and more elements of the user experience

Clients: The Washington Post, Weber Grills, The Atlantic Monthly, Liberty Mutual, Hammock Music, Deloitte, Profile + Principle (architecture), Kismet (life/leadership coaching), Dragos (cybersecurity), TraceLink (life sciences), Realogy (real estate), AllWays Health Partners, and Vanderbilt University

Culture Journalist, Freelance
June 2009 — Present
— Conduct intensive research using online databases (i.e. JSTOR, ProQuest) and search
— Interview creators, subject matter experts, and fans in-person and over the phone 
— Write nuanced profiles and analyses of complex individuals and movements

Bylines: The Boston Globe, Pitchfork, The New York Times, The Atlantic Monthly, Oxford American, Dwell, Interview Magazine, New York Observer, FADER, Paste, and Nashville Scene

Senior Writer, Mechanica
Newburyport, Massachusetts
February 2019 — March 2020 (laid off due to pandemic)
— Wrote video scripts, banner ads, manifestos, messaging architectures, paid/organic social, and event creative for B2C/B2B brands and the agency itself
— Successfully collaborated with designers, strategists, account managers, and creative directors to drive projects from concept-to-execution
— Effectively presented concepts to internal and external stakeholders

Director of Digital Content, Alumni Ventures Group
Greater Boston
February 2018 — June 2019 (recruited to Mechanica)
— Developed and led content strategy for podcast, video, and email signature marketing
— Advocated for content strategy in regular presentations to the C-suite and Marketing teams
— Aggressively A/B tested newsletter subject lines, body copy, and CTAs
— Successfully collaborated with front- and back-end developers
— Managed agency partnerships and press relations

News Assistant, The New York Times
New York, NY
March 2016 — June 2017
— Proactively pitched, reported, and wrote stories for Metropolitan, Culture, and Obits
— Supported editors, journalists, and production teams on National and Foreign desks during the 2016 election and more paradigm-shifting events

Highlights: Profiled an historic Brooklyn honky tonk, wrote a story (featured on the homepage) about Carrie Fisher’s mental health advocacy, and contributed reporting to the obit for “The Exorcist” author William Peter Blatty. Spooky.

Researcher (contract), Vogue
New York, NY
May 2015 - March 2016
Fact-checked features, columns, and photo spreads for the legendary glossy in coordination with writers, editors, designers, photographers, and publicists. Saw Anna Wintour a few times.

Interactive Project Strategist, Vanderbilt U.
Nashville, TN
Sept. 2011 — May 2013
— Planned, researched, and wrote the still-existing virtual tour of campus in English, Spanish, and Mandarin
— Effectively organized and presented to key cross-campus stakeholders in senior administration, brand marketing, and Undergraduate Admissions
— Partnered with designers and developers to plan, wireframe, and produce new Admissions websites

 

Do

Concepting, interviews, strategy, taglines, scripts, design, manifestos, social, activations, body copy, voice/tone tuning, editing, reporting, photography, music composition, sound design, product marketing, public relations, rec softball, long porch nights, candlelight by the turntable, dusk by the pier, skateparks, surf films, better coffee, Take My Breath Away, old baseball gloves, rivalry weekends, the ‘92 Braves, mowing lawns, Barry Jenkins, Sakamoto, sparkling water, Sparkling Water, Good Will Hunting, this poem, that band, All the President’s Men, A Tribe Called Quest, casseroles, pies, Spring Breakers, Dolly Parton, Barry Obama, Barry White, equality, pride, Provincetown, Santo and Johnny, Ebb Tide, Irving Penn, space travel, space rock, curiosity, memory, and remembering more everyday that this is water.