Hammock

Client: “Mesmerizing and inspirational,” Hammock are one of Ricky Gervais’ favorite bands. He also said the Nashville duo is “like Radiohead does the best film score ever,” so it’s little wonder Gervais licensed several Hammock songs for his great Netflix show “After Life.” Many other directors and ad folks have done the same—here’s their song “Mysterium” in Nike’s poignant spot on Kobe Bryant.

Challenge: Synthesize myriad strands of the band’s history into a coherent narrative about its latest release, Silencia, one of NPR’s favorite releases of Nov. 2019

Execution: Mirror the contemplative Silencia in tone and content, using a story of hard-won sobriety and a deep love for poetry as windows into Marc and Andrew’s deeply felt tunes