Kismet (life/leadership coaching)
Role: I wrote all the copy for Kristine Steinberg’s beautiful new life/leadership coaching site. Kismet serves individuals, entrepreneurs, and vanguard brands like Chanel, Adidas, Bain & Co., Soho House, and Harvard.
Skills: Brand storytelling, UX writing, SEO writing, URL/Instagram naming, competitive auditing, voice/tone tuning and definition
Goals: To differentiate Kismet within a crowded space by emphasizing Kristine’s rootsier, less corporate, but no less professional practice. And to generate increased business.
Results: The site just launched in Q1 2021, so it’s difficult to say if business has increased. But, having conducted an exhaustive competitive audit, I can confidently say we distinguished her brand from the pack.
Partners: Kelsy Stromski of Favor the Brave (design) and Winky Lewis (photography)
Hero photos/lines
UX writing
Hero image/line for Kismet’s Advice page, where visitors can request immediate counsel or access a more intensive behavioral style analysis.
Global site footer, where visitors can take an action while being reminded why they’re here
Kristine’s Contact form
An inviting offer to partner with Kristine at the bottom of each of the audience pages
A warm How it Works section on each audience page, continued below
