Masking Americans to Save Cantinas (M.A.S.C.)
Challenge: Breakthrough the din of predictable COVID advertising
Audience: Young party people who love to get wild in bars but should stay out of them to stop the spread
Strategy: Help these bar flies spend quarantine wisely by fantasizing about the ‘bar god’ they could become once COVID’s drunk a*s goes home
Execution: Invent a non-profit and let the good times roll in a new kind of PSA, guided meditation, merch, and print/OOH campaign
Note: I’m playing a character in the PSA and guided meditation. I am definitely not as fun as the people or actions being depicted.
Public Service Announcement
Me: Scriptwriter, DP, editor, director, narrator
The ‘bar gods’ concept was co-created with the great Sara Trosky, who also designed the M.A.S.C. logo
OOH
Guided Meditation
Me: Scriptwriter, editor, director, music composer, and narrator
