Profile+Principle

Client: Profile + Principle, a Nashville-based design and architecture firm (and Dwell subject)

Challenge: Captivate tasteful homebuyers who may be unsure about the founder’s lack of traditional architecture training

Execution: Show how disparate but disciplined creative pursuits logically flowed to the creation of Profile+Principle, and how the founder’s winding path is a strength rather than a liability

 
 

 Brand story (click to read)

 
 

Let Bob walk you through his home, courtesy Dwell

 
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AVG (video/podcast scripts, sound design, editing)

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TraceLink (manifesto, script)